Award Winning B2B Marketing Agency

Business Description

Rapidly growing agency, with a staff of 21, located across the USA The award winning B2B Marketing Agency was founded in 2002 and since inception, has grown to a staff of over 20, who are located across the United States. Even pre-pandemic, all employees had been working remotely from their homes. Except for 1 staff member, all employees are W2 employees, and the vast majority works full-time for the agency. Employee retention is excellent. In 20 years of operations, THE AGENCY has had just 4 employees leave them voluntarily, and all 4 of these individuals continue to engage with, work with, or refer business to THE AGENCY. THE AGENCY is growing rapidly, they have added 3 employees, and a significant amount of revenue, since January 2022. Revenues have grown from $1.5 million in 2017, to $2.6 million in 2021. Annualized Q1 2022 revenues are at $3.7 million. Sellers Discretionary Earnings (SDE) have grown from $430,000 in 2017, to $600,000 in 2021. Annualized Q1 2022 SDE are at over $1.5 million. Management believes the significant increase in revenue and profitability in Q1 2022 versus the year before, is sustainable. Clients are located across the United States and internationally and come from many different industries. In 2021, just under 60 different clients contributed to revenues, with the largest client accounting for 10% of revenues. 33% of the current client base sells globally. 10% of the clients are hyper-local. 23% of current clients have Parent Companies outside the US. Of that set of clients there is, roughly, a 50/50 split on THE AGENCY working with the Parent or with the US Headquarters only. Parent company locations include Germany, India, Israel, Japan, Nigeria, UK, Netherlands, Canada. THE AGENCY offers the following services to its clients: HubSpot Management & Training As an early HubSpot adopter, THE AGENCY lives and breathes HubSpot. Growth Strategy THE AGENCY consults and executes at the highest level of its client organizations. They help to ensure each client is operating from the strongest foundation possible. Lead Generation THE AGENCY has an incredibly strong track record in using every channel available - paid and organic - to drive qualified lead generation for clients. Content & SEO THE AGENCY is particularly proud of its outcomes in the Content & SEO space. Services include Content/SEO strategy, content calendar creation/management, ongoing site/content optimization, content creation and content promotion/distribution/syndication. Creative THE AGENCY’s creative and development team is powerful not only because they deliver exceptional design and technical work but because they do it in a strategic way that makes sense for what each client wants to accomplish as an organization. RevOps THE AGENCY helps clients identify the gaps in their operations, determine the best way to fill those gaps, and then align technology to support the organization. Agency Tech Stack Some of the current programs THE AGENCY works in include: HubSpot, Slack, Semrush, Function Point, SpyFu, WordPress, Canva, Hotjar, Chili Piper, Metadata, Goodle Adwords, Monday.com, Trello, Optmizer, Netline. While the owners of THE AGENCY are approaching retirement age, they are not done working. However, they want to be proactive about implementing an exit strategy as they understand that to do it right takes time. They are committed to transition THE AGENCY successfully and are open to explore roles within a new organization, preferably each on a 3 days per week basis. They also believe THE AGENCY is in the best position it’s ever been financially, talent-wise and client-wise to attract the kind of buyer they seek. A confidential information memorandum is available to interested parties upon execution of a non-disclosure agreement.